Vivek is a Senior Marketing Specialist with experience across B2B and B2C marketing, digital strategy, integrated campaigns, customer acquisition, brand, analytics, websites and creative execution. Having worked across different industries and international markets, he brings a strong understanding of both consumer behaviour and complex B2B customer journeys.
With a background in graphic and web design, Vivek combines creativity, technology, data and customer experience to deliver practical marketing strategies and digital experiences that drive meaningful business outcomes.
At KBI, Vivek is exploring how AI, analytics and automation can improve research, planning, content, personalisation and performance. At KBI, he applies this approach to solving complex marketing challenges, improving customer experience and supporting sustainable growth.
